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About Pari Khadem

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Although I have been working with styling and make-up for the last 20 years, I still have the same passion for beauty and style as I had when I first started 20 years ago.

During these years I have been involved in styling for movies, TV, magazines, photo shoots and special promotions where styling was needed. This aspect of my work has always been on a freelance basis.

However, for the last 17 years I have also been running my own business as a stylist in the Danish Parliament. My job is both unusual and varied. Many of those who are elected to Parliament have never had to think of the way in which they have to present themselves.

Some members have come from a position where they have never been exposed to the general public or the media and are unsure of their style. My job is then to help them “find themselves” and to find the core and personality of each individual who comes to me for assistance. That is, not to “re-brand” them but to gradually bring out the best in them and provide them with the confidence that their appearance matches their new parliamentary role.

Of course, some are more in the public eye than others.  Ministers travel around the world and often represent not only themselves and their party, but also their country. They need to look smart and stylish but still fit in with the accepted dress code.

There are also the more grand state occasions when they can “pull all the stops out”. Hair, make-up and clothes – everything gets that little extra style.

They say that “clothes make the man” – but they make the woman, too. Power dressing is all very well but that does not mean that women should dress like a man. They can appear both confident and competent while still emphasizing their feminine side. In all walks of life.

My television work has included a Danish Christmas calendar series, live broadcasts where I have been responsible for hair, makeup and wardrobe styling, music videos, Royal events and other productions for DR, TV 2 and TV 3.  Among the films I have worked on I would say that my favourite is the award-winning “Art of Crying”.

My work in the movie business with, for example, United International Pictures, SF Film and Sandrow Metronome, has involved styling Pierce Brosnan, Desmond Llewelyn, Amanda Seyfrid, Colin Firth, Dominic Cooper, Connie Nielsen, Viggo Mortensen, Evanna Lynch, Bonnie Wright, Bill Nighy, Nick Fros, Richard Curtis, Jean-Jacques Annaud, Nikolai Coster-Waldau, Ulrik Thomsen and Michael Apted.

But I can truly say that, whatever I do and whoever I work with, I always try to see the person I know is there and bring out his or her personality and own character. Styling brings confidence and confidence breeds success. If you know you look good, you feel good. And, if I have made my client feel good, I can feel satisfied.